Archive | Critiques

24 July 2010 ~ 2 Comments

Coke’s Viral Video: How They Got You Gladly to Spread Their Brand

You’ve heard it before… “We only buy from people we know, like, and trust.” In this video you’ll see how Coke plays by this marketing axiom. When you’re done watching, share your insights by answering these brief critique questions in the comments section below. Critique Questions to Answer: What was Coke’s objective with this promotion? How [...]

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